7 Ways to Use Videos for More Engagement on Instagram

In the digital world, social media has become a vitally important element of a prosperous marketing and advertising strategy. Social networking platforms like Facebook, Instagram, Twitter, etc. offer a good deal of possibilities for makes to showcase the products of theirs. These platforms are free of charge to use and you can directly communicate with a larger market immediately. You don’t have to commit a good deal of capital in developing a marketing strategy which has social media video. Whether or not you have a little or a large company, it’s time that you take social media marketing seriously.

Based on statistics discussed by Lyfe marketing, 93 percent of videos on Twitter are used from mobile phones. Views of branded video content on YouTube has doubled during the last 3 years. Additionally, Facebook live videos acquire ten times more comments that a typical video. These statistics show that video content is in demand on social media networks. This is because millennials connect a lot more to video clips on social media. Web Marketing Video Council has found that more than sixty % of brands are choosing to use social media videos actively for promotions. Hence, it is very likely your competitors are also using the power of social media video to expand the client base of theirs.

Instagram is a very effective social media platform which allows you to share videos and images online. Techcrunch is actually studying Instagram trends after its launch. As per the review of theirs, Instagram crossed the threshold of one billion monthly active users in 2018. Moreover, Instagram is now increasing at a speed of 5 % per quarter, the best among social networking platforms. So, Instagram must be your primary choice in showcasing your brand’s product and services. In buy instagram followers cheap , we will take you through many ways to make use of Instagram videos for engaging more audience.

Brief Commercials

Create short, valuable videos which stand for your brand name. You can showcase the system of yours within an artistic way through these videos. The commercial is inspiring, funny, or emotional. Instagram now allows you to talk about a sixty second footage on your timeline. With such short videos, it is simple to get the interest on the target market. Also, short clips are best to share crisp information about your products and services. You can discuss the professional in Instagram stories, IGTV or in the Instagram timeline.

Merchandise details

Show off your product’s specifications or a’ product in action’ video to demonstrate its capability. Concentrate only on elements that are important to keep the viewing audience engaged. Keep the video more useful and much less descriptive. Attention to detail is the main key to creating a cool and sexy video. You can put the solution video clip in your brand’s Instagram page’s timeline for the audience to see each time. Creating such spontaneous videos allures a lot of interest.

Do it yourself videos

A good method to use Instagram video clips is creating helpful content.’ Do it yourself’ or’ how to’ videos discuss your products working. This allows the users to fully grasp the product’s usage. You are able to also produce troubleshooting videos associated with any difficulty that your consumer could face. To the point video clips are liked by the market as they have pertinent info within a quite short span of time. By sharing such video clips from time to time you are able to create a relationship with your present customers.

Behind the scenes video

Clients are becoming picky in selecting your own product to sell, thus it’s crucial to grow a relationship with them. You can make behind the scenes video clips that take them through trivia linked to the product of yours. You are able to also do speedy learning sessions about tips & tricks associated with your product use. The fast forward video that Sheryl Cole has discussed about the work of her will give some thought. You merely really need to be smart and creative in capturing the proper moments for the Instagram video of yours.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, you are able to share video clips or photographs with your followers for a 24-hour duration. This very short span creates a sense of urgency and also individuals seem to view the stories as they see one active. You can use stories to advertise your company as follows:

Sharing short-time deals is a good way to entice men and women to your products and services. You can arrange the proposal hence it is able to just be redeemed during the story’s lifespan. Once folks get to learn about such deals, they will come for a lot more.

Let an influencer take over your Instagram handle to share a sneak peek of the products and also discount offers. A familiar face will certainly attract a lot more audience.

Live on Instagram Probably The best feature on Instagram is that often you are able to stream live videos on it. Once you go live on Instagram, you are at the leading edge of your follower’s feed. Hence, you can find extremely high chances of your followers engaging with the live stream of yours. They get to see the stream of yours even if they aren’t physically part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. are some ways where you can engage with your web-based audience. If your event is pre-planned, now you are able to promote it through email messages and also other social networking platforms.

Bring in the makers

Try to give an individual touch to your stories by introducing the workers of yours that have created your products and services. You are able to purchase the team members to share their experience in product development. Moreover, you are able to make your employees take care of your brand’s Instagram account for one day. They can then share details about their work life as well as the hard work which goes into creating the service. The personnel can even perform a Q&A session for the audience to inform them about the product. Such video sessions create an emotional hook up with the target market and a lot more views to the Instagram account of yours.


Should you aren’t adding the power of Instagram into the digital marketing plan of yours, then you’re losing out on something big. Instagram’s potential if exploited properly, could take the items of yours to brand new heights. There is no best approach to use Instagram video, the tactics described above will assist you in getting started in doing so. You can even retain the services of social media management organizations which to help you promote the products of yours by producing some remarkable video content.

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